Thirdway
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  • About the thirdway
    • What is ThirdwayWeb?
    • Why take the Thirdway?
    • The ThirdwayWeb 10 Commandments
  • Key benefits
    • Lower Total Cost of Ownership
    • Reduced Risk
    • Lower Project Costs
    • Rapid implementations
  • Web2.0 for business
    • Web 2.0 Approaches in B2B
    • SaaS and On Demand
    • The Web as a cost saving
    • Importance of search
    • A new way of thinking about web
      • Open Source as a viable alternative
      • The Open Source catch: free but useless?
      • Network effects
      • Interaction, not broadcast
      • Communities, not audiences
      • Niche, not volume
      • Power with the individual, not the company
      • Aid the journey: do not interrupt it
  • Thirdway enablers
    • Service Oriented
    • Totally Immersed in web
    • Generational and philosophical change
    • Technical enablers
  • Before the thirdway

What is ThirdwayWeb?

The Thirdway is Web 2.0 for Businesses.

The Thirdway is a new approach and philosophy to online marketing that:

  • Delivers projects at significantly lower cost than traditional methods
  • Reduces development timelines and project risks
  • Makes true web marketing accessible to more organisations than ever before
  • Genuinely leverages and maximises the potential of the Internet for businesses
  • Overcomes the limitations of traditional approaches

For businesses, the Thirdway gets more from web marketing and communications budgets whist reducing both implementation timescales and risk.

For agencies wanting to move beyond the tired and traditional, it is an innovative, knowledge- based model for providing, cost-effective value to customers.

The Thirdway involves savvy use of Web 2.0 type technologies and strategies with a focus on platform configuration, as opposed to traditional, costly, time consuming and risky system development.

For ‘consumers’ Web 2.0 has become a new way of thinking about, and using the Internet. It leaves behind the old ‘websites as brochures’ era replacing it with greater audience control, participation and new ways of interacting.

Web 2.0 also opened new markets and new forms of search marketing aimed at the long tail of niche markets.

Now businesses can benefit from the same web evolution using the ThirdwayWeb approach.

If you wish to learn more you can talk directly to an advisor by calling 1300 528 233.

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About the Thirdway | Key Benefits | Web 2.0 for Business | Thirdway Enablers  Before the Thirdway

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