The Thirdway is Web 2.0 for Businesses.
The Thirdway is a new approach and philosophy to online marketing that:
For businesses, the Thirdway gets more from web marketing and communications budgets whist reducing both implementation timescales and risk.
For agencies wanting to move beyond the tired and traditional, it is an innovative, knowledge- based model for providing, cost-effective value to customers.
The Thirdway involves savvy use of Web 2.0 type technologies and strategies with a focus on platform configuration, as opposed to traditional, costly, time consuming and risky system development.
For ‘consumers’ Web 2.0 has become a new way of thinking about, and using the Internet. It leaves behind the old ‘websites as brochures’ era replacing it with greater audience control, participation and new ways of interacting.
Web 2.0 also opened new markets and new forms of search marketing aimed at the long tail of niche markets.
Now businesses can benefit from the same web evolution using the ThirdwayWeb approach.
If you wish to learn more you can talk directly to an advisor by calling 1300 528 233.