Service Oriented
A Thirdway agency is always looking for better ways to serve you, and helping achieve your business objectives, rather than figuring out ways to foist another cookie-cutter solution, or max out billable hours. It is never complacent, but always seeks better, more cost-effective ways of achieving marketing success on the web.
In turn this search for new and better ways puts pressure on technology suppliers, removing complacency from the market place.
Ironically Thirdway agencies are bringing back a traditional focus on client service. This is partly out of necessity: the natural selection of the marketplace tends to favour competent web suppliers.
A Thirdway agency is centred around your business objectives and your needs. It is not centred around the cult of the creative and technical tribes who believe that they must be treated differently from the rest of the world because they are uniquely talented.
What does this mean in practice? At a Thirdway agency:
- Every team member pitches in to meet the project objectives.
- No one hides in an ivory tower.
- The team is lean and keen
- The team is not divided into creative and technical tribes with their unique character traits
- No one makes excuses like, “That’s the tech team for you…what can we do?”
- No team member is treated with kid gloves.
- The business objectives of the client are the central, and this client service focus permeates every individual who works there.
- The only person that is ‘special’ is the client, because everyone understands who ultimately pays the salaries.