Technical enablers
The Thirdway is supported by the rise of new technologies that are both highly functional, very low risk and either free to use, or very low cost (for example open source or Software as a Service applications).
Being able to use these technologies often removes the need for expensive developers in the delivery cycle. Moving the emphasis away from bits and bytes, coding and testing, to understanding the goals and providing valuable thought leadership.
In the hands of a Thirdway agency, these tools are highly functional, low risk, quick to deploy and very cost-effective. The enable us to concentrate on the ‘why,’ not the ‘how’ of web builds.
Where we were once programming we are now configuring, and utilising well established and proven systems. This is a huge advantage in any project, cutting out large swathes of time and effort.
One of the biggest revolutions in web marketing over the past few years has been the emergence of SaaS and open source tools that are very cost-effective to implement and leverage.
Thirdway providers understand that and are not beefing up their project fees to hit targets and overstating code/text hours to justify it!