Importance of search
In the early days of the Internet it was almost impossible to locate new websites and resources without prior knowledge of their existence. So despite the essentially free global connectivity Internet adoption remained low.
Email was the first Killer Application of the Internet that and it sparked immediate interest.
The World Wide Web began to mature and enterprising individuals implemented online directories so that we could easily look up websites of interest by type and category.
Then Search Engines appeared on the scene.
The problem with online directories is that they require human intervention to maintain and assess importance or relevance to listings. With the accelerating increase in volume of web pages this became an extraordinarily difficult task.
Search Engines automate these processes, which makes them both considerably cheeper to run and much more likely to be consistently up to date.
Google developed the most popular algorithm that ensured that for every search relevant listings were returned extremely quickly, the rest is history.
Goolging is now the household term for search, around 73% of all searches are carried out via Google. That is vast number searches per day.
Buyers are using the Internet towards the beginning of the buying cycle, so being found puts you on the radar and generates prospects.
Google is also relevant to the Thirdway because it was one of the first major Web 2.0 technologies as it calculates ranking largely based on data provided by websites. So in essence Google simply stores, sorts and reflects the Webs assessment of what sites are important and relevant.
A Search Strategy is essential for any successful online presence, Thirdway providers can help you put one in place and execute SEO strategies. Visit Search Marketing Australia for free SEO and SEM information. Alternatively search in Google for Search Engine Marketing or Search Engine Optimisation.